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MASTERCLASS WEBINARS

GET INSPIRED, ENHANCE YOUR SKILLS AND CONNECT WITH THE COMMUNITY IN THE DIAGEO BAR ACADEMY LIVE WEBINAR SESSIONS


WATCH NOW

ALL YOU NEED TO KNOW ABOUT LOW AND NO ALCOHOL DRINKS

Join us live to take a deep dive into this ever-growing drinks category & uncover Low and No inspiration for your venue. Plus, you will get to enjoy a live cocktail demonstration. Plus get our four-step guide, including naming tips and ideas on when and how to promote this growing category, as well as an official Diageo Bar Academy e-Certificate, all for FREE!


RUM 101: HOW TO TASTE, MIX AND TELL THE DIFFERENCE!

Check out our latest Masterclass with Ian Burrell, the award winning “EduTainer” and Sly Augustin, managing director of acclaimed rum bar, Trailer Happiness to discover all things rum.


Smoking cocktail

CREATING UNIQUE BAR EXPERIENCES TO REMEMBER

Discover how to create amazing guest experiences! With advice from the experts on how to create a unique selling point for your bar, plus tips to help you drive revenue in a competitive marketplace.


Sustainability Masterclass

GO GREEN: SUSTAINABILITY INITIATIVES FOR YOUR BAR

Hear from industry experts, Bob Gordon of Zero Carbon Forum, and sustainable bartender Renato Tonelli, on how you can make your bar more sustainable and energy efficient.


Don Julio Blanco tequila bottle and cocktail serve

TEQUILA! AN EXPERT’S GUIDE TO TASTING & SERVING

Join our experts, Liam Scandrett of WSET, Karina Sanchez, the Global Don Julio Brand Ambassador, and Eduardo Gomez, Tequila and Mezcal expert and founder of Tequila Fest, as they take you on a journey into this special spirit’s history, taste and flavour.


COCKTAIL WORKSHOP 'SAVOUR THE FLAVOUR' WITH LYNNETTE MARRERO

During this interactive workshop, Lynnette will share the hottest drinks serves to impress your guests using the trending liquids of scotch, gin and tequila- plus how to add your own signature twist.


Ketel One vodka serve in enamel mug

KETEL ONE: COPPER STILLS AND VODKA FLAVOUR

Dennis Tamse?shares a behind-the-scenes look at?the production, craft, taste and history behind this much-loved vodka; joined by special guest, Bob Nolet, and World Class bartender Kaitlyn Stewart for a special cocktail demonstration.


THE FUTURE OF DRINKS

Check out our recent live panel event where we were joined by industry experts Shannon Mustipher, Indra Kantono, Vasilis Kyritsis, Alessandro Incisa, Ara Carvallo and Mike Spurling, as they discuss what they think the next 10 years of the drinks experience will look like for both the bar industry and consumers.


Staff training Diageo Bar Academy

BUILDING THE BAR: HOW TO HIRE AND RETAIN STAFF TODAY

Check out our latest Masterclass session with Madeleine Geach, Head of Culture at Hawksmoor and World Class winner and bar owner Laura Newman as they discuss how to hire and retain the best and brightest staff for your bar.


Raise a Glass: Your Guide to Whisky and Food Combinations

Watch our latest Masterclass session with Tim Philips-Johansson, Global Brand Ambassador for Johnnie Walker and co-founder of Sydney bar Dead Ringer, and Mark Moriarty, Chef in Residence for Diageo Reserve as they discuss how to combine food and whiskies, and how to promote them to maximise your profit.


Improving your bar menu: tips to boost profits

Check out our latest Masterclass session with Carole Brown, menu consultant and Head of Bars at Tamarind Group, Raffaele Di Monaco, Bars Manager at The Berkeley and Owen Powell, Senior Behavioural Scientist at Influence at Work as they discuss the importance of a good menu and the key ways to optimise your menu for profit and stand out from the crowd.


BATCHED, ON TAP AND CANNED COCKTAILS

Check out our latest Masterclass session with Liam Davy, Group Bar Manager of Hawksmoor and Netherlands World Class winner and co-founder of the Groovy Fluids Lab, Laura Brady as they discuss why and how to add batched, on tap and canned cocktails to your bar’s menu.


A COMPLETE GUIDE TO WHISKY TASTE AND FLAVOUR WITH WSET

This masterclass will provide you with knowledge and expertise so you can confidently experiment with this spirit, as well as talk to and engage customers about whisky.

Within the masterclass there is a step-by-step how to tasting section, looking specifically at Johnnie Walker Black Label, Bulleit and Roe & Co. Special guest, Global New Age Scotch Whisky Ambassador, Ervin Trykowski also features in the session and showcases some exciting whisky cocktail serves as well as giving you insight into how you can practically use the knowledge of whisky flavour.


A GUIDE TO LOW AND NO COCKTAILS

Join Lauren Mote, Diageo Reserve Global Cocktailian and award-winning bartender and bar owner, Ryan Chetiyawardana aka Mr Lyan, as they discuss how low and no drinks can benefit your venue and excite your customers.

From low ABV to low sugar cocktails, Lauren and Ryan talk through the trends in this category as well as offering some innovative recipes for you to try in your bar.


AN EXPERT GUIDE TO LEADING WELL

Join JJ Goodman, founder of the London Cocktail Club and Madeleine Geach, Head of Culture at Hawksmoor, as they share tips and knowledge on how to lead your team during uncertain times.


GUIDE TO INCORPORATING TAKEAWAY AND DELIVERY TO DRIVE SALES

In this masterclass, join Tess Posthumus and special guest Vijay Mudaliar as they share ways to unlock more sales for your venue through cocktail takeaway and delivery services.

With expert tips on developing your menu, protecting profit margins, selecting delivery partners and more.


An Expert Guide to Building Guest Confidence

Anna Sebastian and Ollie Margan discuss practical steps your team can make to put guests at ease, tips on keeping culture alive and the importance of clear communication to keep everyone safe.


10 Steps to Rebooting Your Bar: A Guide to Reopening

Sean Finter takes us through how to prepare for the big re-opening. From shaving costs without shaving culture, to putting staff on the same page with a recession mindset that has your whole team running clean and lean.

Plus keep on top of your venue’s performance when you re-open with our exclusive downloadable Shift Report.


Home Grown Ingredients and Flavours

It’s becoming increasingly important to know where your food and drink come from and what better way than to grow it yourself. From menus inspired by the seasons to greater control of freshness, Mark Moriarty and James Fowler explore the benefits of growing your own.

Plus an exclusive downloadable on How to Get Growing a Bartender’s Garden will be shared.


HOW TO ENGAGE WITH CUSTOMERS ONLINE

In this masterclass, join Global Cocktailian Lauren Mote and special guests Julian Short and Gemma Duff as they share ways to maximise your online presence now.

With expert tips and practical solutions - learn how to bring added value to your brand and innovative ways to service customers online, as well as the best ways to communicate with customers at home.


HOW TO MANAGE YOUR BUSINESS AND STAFF DURING CHALLENGING TIMES

To help bar managers and staff navigate their way through challenging times, Sean Finter - Founder and CEO of BARMETRIX shares industry advice on leadership in a crisis, best practice for keeping in communication with staff, forecasting budgets, staying agile and adapting to evolving circumstances.

Plus an exclusive downloadable on how to calculate finance and budget for the upcoming year.


INDUSTRY AFTER HOURS, BROUGHT TO YOU BY JOHNNIE WALKER

In this webinar, join Global Cocktailian Lauren Mote, Global Gastronomer Mark Moriarty and special guests, sharing their top tips and advice on how to achieve a more sustainable lifestyle.

With expert tips and practical demonstrations - learn about the small lifestyle changes you can make for a healthy and sustainable life after hours. We’ll also be revealing some healthy recipes you can whip up in no time at all!


AN EXPERT GUIDE TO BEER FLAVOURS & STYLES

In this webinar training session, join expert Beer Sommeliers Padraig Fox and Ian Colgan, as they explore the different types and styles of beer, and how best to pair their characteristic flavours with food.

From malting and germination, to fermenting and racking, they’ll take us through the process of beer production live from the Guinness Open Gate Brewery. As well as revealing their top tips and tricks to perfect pouring and presentation.


JOHNNIE WALKER FLAVOURS OF THE WORLD

In this masterclass session, chef Mark Moriarty and Max Venning from Three Sheets take us through the different flavours available when working with a blended scotch.

Watch now for flavourful ingredients from across the globe, learn how to make house cordials and get insight into exclusive Johnnie Walker highball recipes for your bar or restaurant.


HOW TO STAND OUT WITH AMAZING CUSTOMER SERVICE

In this webinar training session Barmetrix trainer Sean Finter, takes us through the do’s and don'ts on how to create memorable customer experiences in your venue. Exploring common pitfalls to avoid complaints, elevating your VIP bottle service as well creating a confident and motivated team.

Whether your venue is big or small, independent or chain, Sean shares his foolproof plan on how to design, develop and sustain great customer service, that will keep customers coming back time and time again.


HOW TO CRAFT THE PERFECT MENU AND WHY IT MATTERS

About 1 in 3 guests make their drink choice based on the menu – so make sure yours is working for you! Join our webinar with expert Diageo Bar Academy trainers, Matt Guest and Marios Zlatinis, as they take us through the dos and don’ts of menu making, exploring common pitfalls & sharing their recipe for success.

Find out how to develop your menu concept & sell your most profitable drinks! This is a webinar recording so all interaction and chat functions will not be available.


JOHNNIE WALKER BLACK LABEL AND THE ART OF THE HIGHBALL

The whisky highball is greater than the sum of its parts. Quick, easy and profitable with countless creative possibilities, highballs are the perfect serve to add to your menu.

Join Johnnie Walker Brand Ambassadors, Tom Jones and Ali Reynolds, as they travel to the four corners of Scotland, exploring the versatile flavours of Johnnie Walker to find out what makes it so perfectly suited to the whisky highball.

Improve your skills, expand your menu and get that tip jar overflowing!


SPIRITS & FOOD: SEIZE THE OPPORTUNITY

Whether it’s aperitifs, digestifs or cocktail pairing, there’s a great opportunity to get imaginative, impress your guests and boost your sales.

DBA trainers Matt Guest and Marios Zlatinis demonstrate how to tailor your menu to capitalise on these occasions and provide their top tips along with some inventive recipe inspiration to get your creative juices flowing.


If you watched our training session LIVE, remember to download your certificate and training materials by logging in and clicking on your profile.