Discover the unique qualities of Gin, Vodka, Tequila, Whisky and more to improve your bar's offerings.
MASTERCLASS WEBINARS
Develop your bar skills with the help of industry experts and leading bartenders.
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Drinks Categories
The Experience of Ketel One Vodka
Ketel One Vodka is a popular pick for making delicious cocktails. Watch this webinar to learn more about Ketel One, its flavour, production, and history.
The Art of the Highball with Johnnie Walker
Whisky highballs are a must-have in your bar menu. Watch this webinar to learn how to make and serve highballs using Johnnie Walker Black Label.
Tasting Tequila with the Experts
Learn everything you need to know about tequila in this masterclass session with tequila experts Liam Scandrett, Karina Sanchez and Eduardo Gomez.
Complete Guide To Low and No Alcohol Drinks
Learn all there is to know about low and non-alcoholic drinks, with advice on how to add exciting low-alcoholic choices to your menu in this Masterclass.
Expert Guide To Rum Tasting and Mixing
Learn more about the distinct types and flavours of rum and how to expertly mix and pair them with certain ingredients in this webinar.
Understand whisky flavour to build a unique cocktail menu
Take a deep dive into whisky flavour and unlock unique whisky cocktails with Johnnie Walker Global Ambassador, Tim Philips-Johansson.
Gin 101 With WSET
Discover all-things-gin with Lidiyanah Keller, Head Bartender at Singapore bar Atlas, no.16 in the World’s 50 Best Bars 2022, and Denaya Jones-Reid, a Wine and Spirit Education Trust Association (WSET) Educator.
Alcohol Free Cocktail Workshop
Fear not. You can still check out our latest Cocktail Workshop on non-alcoholic cocktails with Mia Kumari.
Batched, on Tap and Canned Cocktails
Learn how to batch and create your own canned cocktails for your bar and how they can benefit you with this Masterclass webinar.
Expert Guide On Low and No Cocktails
Learn how to create exciting low-ABV and no-sugar cocktail alternatives with expert cocktailian Lauren Mote and award-winning bar owner Ryan Chetiyawardana.
Understanding Whisky Taste and Flavour
Learn about the distinct tastes of whiskey and how to use those tastes to elevate your cocktail and drink selection in this webinar.
An Expert Guide To Beer Flavours & Styles
Learn about the different types of beer and the flavours they best pair best with in this webinar, presented by expert sommeliers Padraig Fox and Ian Colgan.
Bartender Skills
Elevate your cocktail game, master the classics and serve with confidence and style.
Barista Skills For Bar Staff
Watch our live Members Lab on Barista Skills for Bar Staff with our special guest industry experts, Diego Cromzigt and Nicole Battefeld.
Cocktail Workshop: Savour the Flavour
Cocktails are a customer favourite and a simple drink for every occasion. Watch this workshop to learn how to make amazing cocktails using scotch, gin and tequila.
Advanced Mixology: Tools, Techniques & Trends
Discover cocktail crafting at home with our free online mixology Masterclass led by renowned bartenders! Sign up now.
Bar Management
Streamline operations and boost efficiency with simple bar management strategies.
Offering Food At Your Venue
It’s never been more important to maximise your bottom line, and in this bitesize session Tim Philips explores the benefits of offering food at your bar no matter what type of venue you are.
Cocktail Delivery and Takeaway
Grow your revenue streams and learn how to offer an amazing cocktail takeaway and delivery service through this Webinar.
Lifestyle Tips For Better Industry After Hours
Learn how to improve your routine after hours to lead a healthier, more sustainable lifestyle with this Diageo Bar Academy webinar.
How to Engage with Customers Online
Growing your online presence can enhance your bar’s reputation and brand. Watch this webinar to learn how to engage with customers online.
Masterclass Webinar: An Expert Guide to Leading Well
Being in any leadership role requires certain attributes and skills to build a successful venue. Watch this masterclass to learn how to lead well.
How to Design a Profitable Bar Menu
A good bar menu must impress guests and offer a variety of drinks. Watch this webinar to learn how to optimise your menu and boost profits.
Hire And Retain The Best Talent
In this Masterclass session, Hospitality Leadership Coach Madeleine Geach discusses all things recruitment and retention with World Class winner and bar owner Laura Newman.
How to craft the perfect menu and why this is important
Discover what to do and what not to do in preparing menus, exploring common pitfalls and sharing your recipe for success.
Customer Service
Create memorable experiences, tackle complaints and master the art of upselling.
How to Build Guest Confidence in the Hospitality Industry
Whether you run a bar, restaurant, or a hotel, it’s vital to make customers feel safe and valued. Learn how to build guest confidence in this masterclass webinar.
Standing Out with Customer Service
Learn how to use quality customer service to make your bar stand out and attract more customers in this Diageo Bar Academy webinar.
Creating Unique Experiences At Your Venue
Discover how to stand out from the crowd and make your venue unique in this Diageo Bar Academy Masterclass.How to Engage with Customers Online
Growing your online presence can enhance your bar’s reputation and brand. Watch this webinar to learn how to engage with customers online.
Careers and Wellbeing
Navigate a thriving, healthy and sustainable career in the bar industry.
Lifestyle Tips For Better Industry After Hours
Learn how to improve your routine after hours to lead a healthier, more sustainable lifestyle with this Diageo Bar Academy webinar.Hire And Retain The Best Talent
In this Masterclass session, Hospitality Leadership Coach Madeleine Geach discusses all things recruitment and retention with World Class winner and bar owner Laura Newman.
How To Excel In Your Career
Watch our masterclass webinar for expert guidance on how to progress fast as a bartender.
Trends and Innovations
Stay one step ahead with the latest bar trends and innovative industry practices.
Treat Trends Give Your Guests a Sweet Experience
Don’t miss Laura Newman and Julian Short's expert advice in this Masterclass session on enhancing your guest experiences with indulgent cocktails, all whilst increasing your profit.
The Future of Drinks
Explore how industry experts believe drinks and bartending will change over the next ten years in this live panel webinar.
Sustainability
Implement eco-friendly, cost-efficient practices for a greener bar environment.
Home-Grown Ingredients and Flavours
Offering fresh menu items to guests can give your venue a competitive edge. Watch this webinar to understand the benefits of home-grown ingredients and flavours.
Sustainable Ways to Make Your Bar Thrive
Sustainability experts Bob Gordon and Renato Tonelli share sustainability initiatives to help improve your bar.
Menus and Flavours
Enhance your menus with tantalising flavours and engaging presentation.
Offering Food At Your Venue
It’s never been more important to maximise your bottom line, and in this bitesize session Tim Philips explores the benefits of offering food at your bar no matter what type of venue you are.
How to Create Food and Drink Pairings
Learn how to create food and drink pairings in your bar and create amazing customer experiences. Get tips from the experts and sign up to our live Masterclass today.
Dessert Cocktails: Give your guests a sweet experience
Check out our latest Masterclass session for tips on how to fit the top treat trends of 2023 into your menu!Understand whisky flavour to build a unique cocktail menu
Take a deep dive into whisky flavour and unlock unique whisky cocktails with Johnnie Walker Global Ambassador, Tim Philips-Johansson.How to craft the perfect menu and why this is important
Discover what to do and what not to do in preparing menus, exploring common pitfalls and sharing your recipe for success.
Impress Your Guests with Cocktail & Food Pairings
Guests are always looking for unique and exciting dining experiences. Seize this opportunity by learning how to offer the perfect spirits and food pairings in this webinar.
