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Masterclasses

GET INSPIRED, ENHANCE YOUR SKILLS AND CONNECT WITH THE COMMUNITY IN THE DIAGEO BAR ACADEMY LIVE WEBINAR SESSIONS.


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An Expert Guide to Building Guest Confidence

Anna Sebastian and Ollie Margan discuss practical steps your team can make to put guests at ease, tips on keeping culture alive and the importance of clear communication to keep everyone safe.


10 Steps to Rebooting Your Bar: A Guide to Reopening

Sean Finter takes us through how to prepare for the big re-opening. From shaving costs without shaving culture, to putting staff on the same page with a recession mindset that has your whole team running clean and lean.

Plus keep on top of your venue’s performance when you re-open with our exclusive downloadable Shift Report.


Home Grown Ingredients and Flavours

It’s becoming increasingly important to know where your food and drink come from and what better way than to grow it yourself. From menus inspired by the seasons to greater control of freshness, Mark Moriarty and James Fowler explore the benefits of growing your own.

Plus an exclusive downloadable on How to Get Growing a Bartender’s Garden will be shared.


HOW TO ENGAGE WITH CUSTOMERS ONLINE

In this masterclass, join Global Cocktailian Lauren Mote and special guests Julian Short and Gemma Duff as they share ways to maximise your online presence now.

With expert tips and practical solutions - learn how to bring added value to your brand and innovative ways to service customers online, as well as the best ways to communicate with customers at home.


HOW TO MANAGE YOUR BUSINESS AND STAFF DURING CHALLENGING TIMES

To help bar managers and staff navigate their way through challenging times, Sean Finter - Founder and CEO of BARMETRIX shares industry advice on leadership in a crisis, best practice for keeping in communication with staff, forecasting budgets, staying agile and adapting to evolving circumstances.

Plus an exclusive downloadable on how to calculate finance and budget for the upcoming year.


INDUSTRY AFTER HOURS, BROUGHT TO YOU BY JOHNNIE WALKER

In this webinar, join Global Cocktailian Lauren Mote, Global Gastronomer Mark Moriarty and special guests, sharing their top tips and advice on how to achieve a more sustainable lifestyle.

With expert tips and practical demonstrations - learn about the small lifestyle changes you can make for a healthy and sustainable life after hours. We’ll also be revealing some healthy recipes you can whip up in no time at all!


AN EXPERT GUIDE TO BEER FLAVOURS & STYLES

In this webinar training session, join expert Beer Sommeliers Padraig Fox and Ian Colgan, as they explore the different types and styles of beer, and how best to pair their characteristic flavours with food.

From malting and germination, to fermenting and racking, they’ll take us through the process of beer production live from the Guinness Open Gate Brewery. As well as revealing their top tips and tricks to perfect pouring and presentation.


JOHNNIE WALKER FLAVOURS OF THE WORLD

In this masterclass session, chef Mark Moriarty and Max Venning from Three Sheets take us through the different flavours available when working with a blended scotch.

Watch now for flavourful ingredients from across the globe, learn how to make house cordials and get insight into exclusive Johnnie Walker highball recipes for your bar or restaurant.


HOW TO STAND OUT WITH AMAZING CUSTOMER SERVICE

In this webinar training session Barmetrix trainer Sean Finter, takes us through the do’s and don'ts on how to create memorable customer experiences in your venue. Exploring common pitfalls to avoid complaints, elevating your VIP bottle service as well creating a confident and motivated team.

Whether your venue is big or small, independent or chain, Sean shares his foolproof plan on how to design, develop and sustain great customer service, that will keep customers coming back time and time again.


Webinar: How to Craft the Perfect Menu and Why it Matters Certificate

HOW TO CRAFT THE PERFECT MENU AND WHY IT MATTERS

About 1 in 3 guests make their drink choice based on the menu – so make sure yours is working for you! Join our webinar with expert Diageo Bar Academy trainers, Matt Guest and Marios Zlatinis, as they take us through the dos and don’ts of menu making, exploring common pitfalls & sharing their recipe for success.

Find out how to develop your menu concept & sell your most profitable drinks! This is a webinar recording so all interaction and chat functions will not be available.


JOHNNIE WALKER BLACK LABEL AND THE ART OF THE HIGHBALL

The whisky highball is greater than the sum of its parts. Quick, easy and profitable with countless creative possibilities, highballs are the perfect serve to add to your menu.

Join Johnnie Walker Brand Ambassadors, Tom Jones and Ali Reynolds, as they travel to the four corners of Scotland, exploring the versatile flavours of Johnnie Walker to find out what makes it so perfectly suited to the whisky highball.

Improve your skills, expand your menu and get that tip jar overflowing!


SPIRITS & FOOD: SEIZE THE OPPORTUNITY

Whether it’s aperitifs, digestifs or cocktail pairing, there’s a great opportunity to get imaginative, impress your guests and boost your sales.

DBA trainers Matt Guest and Marios Zlatinis demonstrate how to tailor your menu to capitalise on these occasions and provide their top tips along with some inventive recipe inspiration to get your creative juices flowing.


If you watched our training session LIVE, remember to download your certificate and training materials by logging in and clicking on your profile.