Drei Drinks stehen nebeneinander auf einem Tisch

World Class 2024 Ba Team


Here are the key contact details for your local Brand Ambassadors in Germany, whom you can reach out to for any questions regarding the competition.

SEMBO AMIRPOUR

We are excited to have Sembo Amirpour as a WORLD CLASS Brand Ambassador this year again. Sembo brings extensive experience in mixology and the highest level of motivation – truly embodying the WORLD CLASS spirit.

Among his various competition successes, his recognition as the "WORLD CLASS Bartender of the Year 2019 Germany" stands out. Winning this prestigious title marked the pinnacle of Sembo's active career as a bartender. In 2016, Sembo also achieved notable success by opening his bar, "The Old Jacob," in Bonn, immediately securing a spot in the Top 10 for "New Bar of the Year".

Following these personal achievements, Sembo now aims to share his knowledge and experiences with fellow bartenders, act as a mentor for younger talents, and provide his esteemed colleagues with a peer for discussion. Having won WORLD CLASS 2019 for Germany, he gained insights into processes, structures, and intentions that will aid him in fulfilling his role as a Brand Ambassador, guiding you effectively on your WORLD CLASS journey.

Luxury Brand Ambassador Region Cologne / Bonn / Duesseldorf
sembo.amirpour@diageo.com
+49 175 656 35 88
@sembossy

SIMONE REIS

This year, Simone Reis joins the Luxury Brand Ambassador Team of WORLD CLASS.

In 2022, she began her professional journey with DIAGEO. During her first year, she had the opportunity to expand her network nationwide as a Belsazar Brand Ambassador. In 2023, she embraced a new challenge as the Luxury Brand Ambassador for the Frankfurt am Main region.

Before her time at DIAGEO, Simone spent several years in Swiss gastronomy as an active bartender. Her last stop was at the prestigious THE CHEDI in Andermatt, where she gained valuable experiences in upscale drinking culture and discovered her passion for mixology.

As a former participant in the WORLD CLASS Competition and the second placed in the National Final of Switzerland in 2021, she looks forward to sharing her experiences and connections with this year's bartenders.

Luxury Brand Ambassador Region Frankfurt am Main
simone.reis@diageo.com
+49 160 98678900
@_ba_simone

 

Bernhard Graf

For almost five years, Bernhard Graf has been a consistent pillar as a WORLD CLASS Brand Ambassador, providing unwavering support for the competition and its participants.

With his extensive knowledge of WORLD CLASS and expertise in mixology, he offers valuable support. This expertise is derived not only from his long-standing role at DIAGEO but also from his experience as a professional bartender and manager throughout Germany. A highlight of his career was receiving the Mixology Award "Sales Representative of the Year" in 2018.

This year, Bernhard will once again enrich the competition with his extensive network in the hospitality industry and profound knowledge. His goal is to support the WORLD CLASS team, identify the best bartenders in Germany, and guide them on their journey to the top of the bar scene.

Luxury Brand Ambassador Region Munich
bernhard.graf@diageo.com
+49 1515 8542527
@bernhard_worldclass_ba

 

Steven Lasner

As an industry and competition expert, Steven Lasner is once again supporting the Luxury Brand Ambassador Team of WORLD CLASS.

Steven acquired his comprehensive knowledge during his apprenticeship in hotel management and his studies in hotel business administration. Over 15 years, he has developed his bar expertise both nationally and internationally, including experiences at sea. Throughout his career, he has been predominantly involved in luxury hotels, highlighting his skills and deep understanding of Fine Drinking.

For the past 6 years, Steven has represented DIAGEO as a Scotch Whisky Brand Ambassador and has gained competition experience at WORLD CLASS as a BA. He aims to share his depth of knowledge with this years participants and actively support them on their competition journey.

Luxury Brand Ambassador Region Berlin
steven.lasner@diageo.com
+49 1516 4158659
@scotchsupply

Andreas Andricopoulos

This year, our Luxury Brand Ambassador Team for WORLD CLASS is strengthened by a seasoned mixologist with extensive experience and a vast network: Andreas Andricopoulos.

In his 20-year career in the beverage industry, he has held various positions as operations manager, bar manager, and renowned bartender. Additionally, Andreas is a co-founder of the Milkpunchboys and, since 2024, has been working as a consultant with his Mix it Up Agency.

With his extensive expertise and participation in over 40 cocktail competitions, he looks forward to sharing his passion for mixing and his knowledge as a WORLD CLASS Judge with the bartender community this year. Andreas is excited to be inspired by your innovative drink creations.

Luxury Brand Ambassador Support

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