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Blogs & Inspiration

Cocktail Trends and Festive Serves

Customer expectations and choices are ever-changing in the fast-moving and dynamic world of hospitality. Keep up with popular cocktail trends to elevate the experiences your venue offers. 

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  • The 12 Cocktails of Christmas

    12 Cocktails of Christmas

    Festive cocktails drive exclusivity but can also boost sales. Learn how to make 12 creative festive cocktails and give your bar menu a boost this holiday season.

  • Revealing 2024's Top Cocktail Trends: A Bartender's Guide

    2024's Cocktail Trends: A Bartender's Guide

    Liam Davy, Head of Bars at Hawksmoor, shares cocktail trends that will make a splash in 2024, plus top tips for implementing them in your bar venue.

  • 2024's Top Bar Industry Trends

    2024's Top Bar Industry Trends

    Discover the latest trends reshaping bars in 2024. From minimalist cocktails to fat washing, learn how your bar can stay ahead of the curve.

  • 4D Sensory Cocktails

    4D Sensory Cocktails

    Learn the key components of 4D cocktail making as you understand how to excite all the senses with your drinks.

  • How to Add a Tequila Twist to Classic Cocktails

    Add a Tequila Twist to Classic Cocktails

    Deano Montcrieffe shares some thoughts on how to give new life to familiar tequila cocktails!

  • Four African-Inspired Cocktails Customers Love

    African-Inspired Cocktails

    Take a journey through four African countries and discover cocktail serves inspired from the continent.

  • Alcohol-Free Drinks

    Alcohol-Free Drinks

    Learn more about alcohol-free drinks and how focusing on them can make your bar more successful.

  • Brilliant Beer Cocktails

    Brilliant Beer Cocktails

    Padraig Fox, Guinness Global Brand Ambassador, shares a few ways to shake up your menu, and add a little fizz to your cocktails.

  • Cocktails With a Pinch of Salt

    Cocktails With a Pinch of Salt

    Discover the art and science of using flavoured salt to enhance your cocktails with award-winning chef Zac Leon Furst.

  • Crafting Premium Festive Cocktails

    Crafting premium festive cocktails

    Ready to elevate festivities with premium cocktails? Jo Lo, Bartender at The Envoy, shares a guide to introducing premium festive serves to your cocktail menu.

  • Creating Your Own Show-Stopping Signature Serve

    Creating Show-Stopping Signature Serves

    Stand out and put your venue on the map by learning how to craft a unique signature serve.

  • Exciting Ways To Serve Gin

    Exciting Ways To Serve Gin

    Learn the most popular ways to serve gin and the leading trends that get your guests excited by the spirit.

  • Festive Cocktails for Hosting Guests at Home

    Festive Cocktails for Hosting Guests at Home

    Have a day off during the festive season but find yourself hosting friends and family? Explore standout holiday cocktail recipes that will impress your guests outside of the bar.

  • From Bean to Bar: The Evolution of Coffee Culture

    From Bean to Bar: The Evolution of Coffee Culture

    Find out how recent coffee culture is shaping coffee cocktail trends, with insight from one of the world’s most renowned coffee and cocktail experts.

  • Three Cocktail Ingredients of the Future

    Future Cocktail Ingredients

    Discover what cocktail ingredients will be trending in the future and learn how to use them in your creative cocktail serves.

  • Future Flavours: Drink Trends Revealed for 2023

    Future Flavours: Drink Trends Revealed

    The way guests are consuming alcohol is always shifting. Read on to discover why premiumisation, low and no serves and spritz cocktails are going nowhere.

  • Game-changing Gin Trends To Try This Year

    Game-changing Gin Trends To Try This Year

    Need some gin-spiration? Head Bartender at Atlas, Lidiyanah Keller, explains how to use cutting-edge drinks trends to create classic gin cocktails with a twist.

  • Gen Z's Cocktail Culture Unplugged

    Gen Z's Cocktail Culture Unplugged

    What makes Gen Z tick when it comes to cocktails? From adapting to ordering habits to creating social spaces, we look at how leading bars are mixing it up to attract the next generation of customer.

  • Delicious Holiday Cocktails for the Festive Season

    Holiday Cocktails for the Festive Season

    Discover recipes and inspiration for serving festive-themed cocktails from the bar industry's brightest minds.

  • Cocktails and Spice

    How To Use Spice In Your Cocktails

    Uncover the magic of incorporating various spices into cocktails with Singapore-based drink-smith, Richard Gillam

  • How to Make The Best Frozen Cocktails

    How to Make The Best Frozen Cocktails

    Offering a variety of cocktails improves your guest experience. Read on as Ali Reynolds, Former Great Britain World Class Winner, shares how to make great frozen cocktails.

  • It’s All About The Coffee Cocktail

    It’s All About The Coffee Cocktail

    Espresso Martini Society (whose menu boasts the largest selection of Espresso Martinis in the world) reveal their most inventive twists on classic coffee cocktails to try.

  • It’s All About The Tequila Cocktail

    It’s All About The Tequila Cocktail

    Tequila is an incredibly versatile spirit, great for sipping and perfect for exquisite cocktails. Learn more as Karina Sanchez talks tequila, Don Julio, and her favourite serves.

  • Johnnie Walker Black Label: How to Make Festive Cocktails

    Johnnie Walker Black Label: Festive Cocktails

    Discover simple festive whisky cocktail recipes you can try out with Johnnie Walker Black Label.

  • Lunar New Year Cocktails

    Lunar New Year Cocktails

    How bartenders can celebrate Lunar New Year by integrating occasion-inspired cocktail offerings to delight their guests.

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