Bottle of Pimm’s on table beside two glasses filled with cocktails and a plate of crisps

Our Brands: Pimm’s

The quintessential taste of British summer, find out more about this iconic brand.

Estimated reading time: 5 minutes

A Guide to Pimm’s

Pimm's has been intrinsically linked with the British summertime for years, so it's no surprise the drink is rooted in British history.

Founded in London in 1840 - the same year King's College Hospital was opened - it was a time for celebrations. It was James Pimm who blended his famous No.1 Cup - a secret recipe of gin, herbs and liqueur - as an aid for digesting oysters in his London Oyster bar.

To this day, the recipe behind the iconic Pimm's No. 1 remains a closely guarded secret. The complex fruity notes of bittersweet caramelised orange, fresh citrus and herbal flavours are perfectly balanced with refreshing lemonade.

The taste of Pimm's is a mystery to be savoured, not solved.

Flavour Profile

Pimm’s No.1 Cup is the classic. The gin-based secret flavour has stayed true to James Pimm's 1840 discovery - and it's been a quintessential part of the British summer ever since.

Whilst often the centre point of British summer celebrations such as Wimbledon or Royal events, Pimm’s is enjoyed globally. Offering those living across the world a celebratory moment of connection with British culture.

Interesting Facts

  • Pimm’s is so highly regarded that it received a “Royal Warrant” in 2010
  • Established in, 1840. Pimm’s No.1 Cup has become the perfect British summer drink 

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Jug of Pimm’s cocktail on table beside two highball classes filled with liquid

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