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  1. Home
  2. Our Brands
  3. Pimm’s
Bottle of Pimm’s on table beside two glasses filled with cocktails and a plate of crisps
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Our Brands: Pimm’s

The quintessential taste of British summer, find out more about this iconic brand.

Estimated reading time: 5 minutes

A Guide to Pimm’s

Bottle of Pimm’s laid flat on table beside cocktail and bowl of olives

A Guide to Pimm’s

Pimm's has been intrinsically linked with the British summertime for years, so it's no surprise the drink is rooted in British history.

Founded in London in 1840 - the same year King's College Hospital was opened - it was a time for celebrations. It was James Pimm who blended his famous No.1 Cup - a secret recipe of gin, herbs and liqueur - as an aid for digesting oysters in his London Oyster bar.

To this day, the recipe behind the iconic Pimm's No. 1 remains a closely guarded secret. The complex fruity notes of bittersweet caramelised orange, fresh citrus and herbal flavours are perfectly balanced with refreshing lemonade.

The taste of Pimm's is a mystery to be savoured, not solved.

Flavour Profile

Pimm’s No.1 Cup is the classic. The gin-based secret flavour has stayed true to James Pimm's 1840 discovery - and it's been a quintessential part of the British summer ever since.

Whilst often the centre point of British summer celebrations such as Wimbledon or Royal events, Pimm’s is enjoyed globally. Offering those living across the world a celebratory moment of connection with British culture.

Interesting Facts

Bottle of Pimm’s on table beside two glasses filled with cocktails and a plate of crisps

Interesting Facts

  • Pimm’s is so highly regarded that it received a “Royal Warrant” in 2010

  • Established in, 1840. Pimm’s No.1 Cup has become the perfect British summer drink

Perfect Serve: The Pimm’s Flavour

The brand’s most renowned cocktail is a Pimm's No.1 Cup (or a Pimm's No.1 Jug if you’re serving Pimm’s No.1 to a larger group).  A rich amber hue, the combination of gin and earthy botanical flavours in Pimm’s No.1, alongside strawberries, oranges, cucumber and mint, makes for a perfect summer’s evening drink for your guests.  Try other ingredients such as wild berries for a seasonal alternative!

  • Pimms_Cup

    Pimm's Cup

    Pimm's is mixed with Lemonade in this crisp, refreshing tasty cocktail.
  • PIMM'S NO.1 JUG

    Pimm's No.1 Jug

    Enjoy sharing a jug of Pimm's with orange, amber spices, earthy botanicals, cucumber, lemon and mint.
  • The Gentleman's Mule

    The Gentleman's Mule

    Pimm's is mixed with Ginger Ale in this crisp, refreshing tasty cocktail.

Other Pimm’s Serves

  • Pimm's Royal

    Pimm's Royal

    Classy & sophisticated, enjoy the spiced Pimm's topped with champagne.
  • PIMM'S FIZZ

    Pimm's Fizz

    Pimm's is mixed with Lemonade and sparkling wine in this crisp, refreshingly tasty cocktail.
  • Pimm and Proper

    Pimm and Proper

    Pimm's is mixed with Gordon's and tonic in this crisp, refreshingly tasty cocktail.
  • Winter Pimm's

    Winter Pimm's

    Pimm's Winter is served hot with apple juice in this delicious, fruity warmer.
  • Sterling Cucumber

    Sterling Cucumber

    This fusion of flavours will dazzle your palate! Pimm's No. 1 Liqueur chilled with Sterling Vintner's Collection Riesling, fresh cucumber slices and ginger. Served straight up...absolutely exquisite!
  • Winter Sidecar

    Winter Sidecar

    Pimm's Winter is shaken with lemon and orange in this fruity cocktail.

Sign up for free and become a member of Diageo Bar Academy today to unlock the latest industry news, trends, and tips to keep your bar knowledge up to speed!

Jug of Pimm’s cocktail on table beside two highball classes filled with liquid

Test Your Knowledge

Click here to take the Pimm’s Quiz!

Pimm’s quiz
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