• Training

    Training

    Whatever your level, we have the course for you. Find out how we can help you advance your career today.

  • BAR INITIATIVES

    BAR INITIATIVES

    See how great bars around the world are getting creative in maintaining customer engagement and generating revenue.

  • MASTERCLASS

    MASTERCLASS

    Get inspired, enhance your skills and connect with the community in the Diageo Bar Academy live Masterclasses.

Welcome to Diageo Bar Academy

The top training, inspiration and networking hub for bar professionals.

The world's no.1 premium drinks company provides everything you need to raise the bar and enhance your career: training and education, bar news, cocktail trends, drinks inspiration, a global network of experts and insights from some of the industry's leading influencers and world-renowned bartenders.