RAISING THE BAR

“Raising the Bar” is Diageo’s global programme to support pubs and bars as you welcome customers back and adapt to new practices following the COVID-19 pandemic. We want to stand beside you every step of the way.

“Raising the Bar” offers any bar, anywhere in the world, free access to digital training and practical support through Diageo Bar Academy, with regularly updated resources to support you and your business.


Safety & hygiene

SAFETY & HYGIENE

Hygiene and safety standards will be the defining factor in maintaining customer confidence and trust in your business and ensure the health and wellbeing of the people working in the venues. Discover expert advice and best practices to help applying them in your outlet:


OPERATIONS & PROFITABILITY

OPERATIONS & PROFITABILITY

The industry is transforming in a way that will require bar owners and managers to become savvier operators. Get a handle on bar economics, marketing and profitability with tips from industry experts:


TEAM MANAGEMENT

TEAM MANAGEMENT

Behind every successful bar is a happy, thriving team. Learn how to bring your A-game as a bar manager or owner with our top team management resources:


SKILLS & GUEST EXPERIENCES

SKILLS & GUESTS EXPERIENCE

A positive and consistent guest experience is what will really set apart the winning operators. Here you’ll find cutting edge resources to improve on your existing skills and experience, with topics including:


GUIDELINES & RESOURCES

GUIDELINES & RESOURCES

Here you’ll find trusted guidelines and resources to help during this period. This list is constantly being updated, so please get in touch with us if you have more to add.