In this webinar, Global Cocktailian Lauren Mote and special guests Julian Short and Gemma Duff share tips for growing your online presence and engaging with customers online. 

The internet offers bar owners and managers an opportunity to drive growth, attract customers, and improve customer service. With different platforms to use, you can connect with your audience, understand their needs, address their questions, and showcase your venue in innovative ways. 

In this Diageo Bar Academy masterclass webinar, watch as Global Cocktailian Lauren Mote and special guests Julian Short and Gemma Duff explore the ways to make your business unique online through offering added value to customers, improving your packaging, making connections online, and supporting the local community. Also, you’ll learn how to share quality content, improve cocktail deliveries, and get feedback from customers using the right channels. 

• Highlighting your brand online to grow your presence 
• Communicating with customers at home to enhance deliveries 
• Offering quality and satisfactory service to customers online 

• 04:05 - 15.28 - Highlighting your brand online
• 16:00 - 29:52 - Communicating with Customers at Home
• 30:08 - 38:58 - Servicing Customer Online