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Check out our recent live panel event in celebration of the 10 Year Anniversary of Diageo Bar Academy!

In this live discussion on the future of drinks we were joined by industry experts Shannon Mustipher, Indra Kantono, Vasilis Kyritsis, Alessandro Incisa, Ara Carvallo and Mike Spurling.


The panel discussed what they think the next 10 years of the drinks experience will look like for both the bar industry and consumers, sharing insights into top trends such as the renewed focus on the quality of drinks; the expanding food occasions; the role of hybrid and multi-use spaces and the evolution of tech and how that will impact the consumer experience in bars.

Looking for more?

- Take a listen to our podcast, Bar Chat, and our exclusive episode on New Flavours and Emerging Trends.

- Watch our video on sustainable serves.

- Read up on the latest beverage trends for 2022 in this article from James Grant and Lauren Mote.