Training up bar management skills at your own pace with e-learning modules.
E-learning Courses and Articles
Bar Management & Leadership
Take your bartending skills to the next level with valuable insights, tools, techniques and online courses to enhance your bar career.
Bar Management & Leadership Training Courses
Leadership and Negotiation
This Diageo Bar Academy module will help you progress your bar career by giving you a better understanding of leadership.
Selling with menus
This module is all about creating great menus to build reputation and attract more customers.
Communication & Teamwork
In this course, you’ll learn just how important effective communication really is within your team.
Elevating the Guest Experience
The right customer experience in your revenue can boost sales and boost customer loyalty. Complete this course to learn how to enhance your guest experience.
Sexual Harassment
This course will help you spot and address sexual harassment in the workplace in order to keep you and your colleagues safe.
Equality & Diversity
Learn how important equality and diversity really is in this online course.
Disability Awareness
This 30-minute course will update you on the correct actions needed when serving customers with additional requirements.
Recruiting and Training
Use our expert tips and knowledge to effectively manage and nurture your bar staff.
The Laws of Attraction: Recruiting the Right Team
Discover how to develop a recruitment strategy to reduce staff turnover, build a happy team, and increase guest satisfaction and revenue.
Hire And Retain The Best Talent
In this Masterclass session, Hospitality Leadership Coach Madeleine Geach discusses all things recruitment and retention with World Class winner and bar owner Laura Newman.
How to Retain a Dream Bar Team
Reducing staff turnover is key for hospitality businesses. Improving staff retention will reduce your recruitment costs and increase return on investment in training, while a happier team will deliver more for your guests and your business.
Best Practices for Effective Staff Training
Train your team for success. Explore effective training strategies, including on-the-job training, performance reviews and ongoing staff development plans.
Scheduling your team to optimise peak performance
Enable your bar team to achieve speed and efficiency during the most profitable hours.
Bar Skills Checklist: Open And Closing Procedures
Review these opening and closing checklists to ensure a consistent bar set up that allows servers to be much faster and more efficient.
FACE-TO-FACE TRAINING
Here at Diageo Bar Academy, we cater for you at every level of your career, from bartending staff to venue owners. Learn more about Face-to-Face training available for your venue.
Leadership and Management Skills
Become a better leader and see improvements in your bar venue.
Masterclass Webinar: An Expert Guide to Leading Well
Being in any leadership role requires certain attributes and skills to build a successful venue. Watch this masterclass to learn how to lead well.
6 Essential Leadership Skills for Bar Managers
Explore the six most important leadership skills that any bar manager in hospitality needs to have for a successful career.
Motivating and Inspiring Your Team
Unlock essential principles to help your team feel valued, encouraged and empowered to participate in and contribute to your business's success.
How to Become a World-Renowned Bar
Big ambitions for your bar? Moe Aljaff, Founder of Two Schmucks, No.7 World Best Bar, shares pro tips to help lead your team and bar to the top!
Creating a Positive Work Environment
Creating a safe and inclusive space in your bar venue will only encourage a better work environment for all. Find out how to implement best practices to ensure this.Hire And Retain The Best Talent
In this Masterclass session, Hospitality Leadership Coach Madeleine Geach discusses all things recruitment and retention with World Class winner and bar owner Laura Newman.
Leadership Quiz
Have ambitions of leading a team? Want to rise the ranks quickly and get higher responsibility roles. Review what you know about leadership with this quiz.
Profitability
Discover expert tips and knowledge to improve efficiencies and make your bar venue a success.
A Guide To Effective Bar Inventory Management
Discover effective strategies for managing inventory for seamless operations and a consistent standard of service for customers.
Effective Range and Inventory How-To Guide
Learn how to implement the right range of inventory for your bar for smooth operations, minimising waste, and fulfilling guest demand effectively.
Making Your Backbar Stock Profitable
Learn how to properly stock your backbar with the right products to boost the profitability of your venue.
Maximising Profitability in Bar Management
Learn how to manage your bar in a more profitable way in this video hosted by Sean Finter.
Online Strategies to Promote Your Bar
Explore five impactful strategies, from email marketing to social media and SEO, to promote your bar and attract new customers.
How to Design a Profitable Bar Menu
A good bar menu must impress guests and offer a variety of drinks. Watch this webinar to learn how to optimise your menu and boost profits.
Offering Food At Your Venue
It’s never been more important to maximise your bottom line, and in this bitesize session Tim Philips explores the benefits of offering food at your bar no matter what type of venue you are.
Bar Finance Quiz
Know all the different costs associated with running a bar? Confident that you can effectively manage money and cashflow. Take this quiz to find out where you’re at.
Leverage the latest technology
Explore our resources for expert advice on using technology to improve your bar operations and guest experience.
Guide to Online Reservation Systems
Find out how online booking can help your venue increase sales, reduce no-shows and improve customer experience.
Introducing Digital Menus to Your Bar
Learn how to create a compelling digital menu for your venue to reach more customers and stay ahead of the competition.
Managing Your Venue with a POS System
Learn how a Point of Sale (POS) system can improve your bar management and make you more effective at stock control while boosting customer experience in your venue.
How Social Media Can Benefit Your Bar
Discover how social media can drive footfall to your bar, improve your guest experience and benefit your bottom line.
Gearing Social Media for Business Impact
Founder of Beautiful Booze, Natalie Migliarini, shares her top tips on how to really create business impact through social media.
Latest Venue Trends
Discover different models and trends that could prove profitable for your venue.
How to Set Up Takeaway and Delivery in Your Bar
Boost your drink sales by learning how to launch a cocktail takeaway and delivery service in your bar.
Premiumisation for your venue
Premiumisation in the hospitality industry is all about quality. Find out more about how to upsell premium cocktails and how to create quality experiences for customers.
Cocktail Trends and Festive Serves
Customer expectations and choices are ever-changing in the fast-moving and dynamic world of hospitality. Keep up with popular cocktail trends to elevate the experiences your venue offers.
2024's Top Bar Industry Trends
Discover the latest trends reshaping bars in 2024. From minimalist cocktails to fat washing, learn how your bar can stay ahead of the curve.
Game-changing Gin Trends To Try This Year
Need some gin-spiration? Head Bartender at Atlas, Lidiyanah Keller, explains how to use cutting-edge drinks trends to create classic gin cocktails with a twist.
2024's Cocktail Trends: A Bartender's Guide
Liam Davy, Head of Bars at Hawksmoor, shares cocktail trends that will make a splash in 2024, plus top tips for implementing them in your bar venue.
Creating a Better Bar
Use our great resources to help you make your bar a better place for your staff and your guests.
Sustainability
As the world becomes more focused on combatting climate change and adopting eco-friendly lifestyles, the hospitality sector adapts to these changes by prioritising sustainability.
Cleanliness, Health, and Hygiene
Deliver against customer expectations by ensuring your venue meets these non-negotiable hygiene requirements.
Delivering great hospitality and a superior guest experience
Great hospitality is about going above and beyond for our guests and building instant rapport based on fantastic communication.
Lifestyle Tips For Better Industry After Hours
Learn how to improve your routine after hours to lead a healthier, more sustainable lifestyle with this Diageo Bar Academy webinar.
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