Business of Bars

Welcome to Business of Bars!

The information within Business of Bars is the result of various research and data findings that have been collated together by top professionals of the hospitality industry. Explore topics such as how to select the right product portfolio to sell in your venue, how to plan and design an effective menu to inspire you customers and read our tips on how to provide exceptional service and experiences for your customers.

Whether you are a bar owner or a member of the bar team, this section is full of valuable information that will help to take your skills and your business to the next level.


MASTERCLASSES

  • HOW TO ENGAGE WITH CUSTOMERS ONLINE

    HOW TO ENGAGE WITH CUSTOMERS ONLINE

    Global Cocktailian Lauren Mote and special guests Julian Short and Gemma Duff as they share ways to maximise your online presence now.

  • MANAGING DURING CHALLENGING TIMES

    MANAGING DURING CHALLENGING TIMES

    Sean Finter - Founder and CEO of BARMETRIX shares industry advice on leadership in a crisis, best practice for keeping in communication with staff and adapting to evolving circumstances. 

  • HOW TO CRAFT THE PERFECT MENU AND WHY IT MATTERS

    HOW TO CRAFT THE PERFECT MENU AND WHY IT MATTERS

    Find out how to develop your menu concept & sell your most profitable drinks! This is a webinar recording so all interaction and chat functions will not be available.

  • HOW TO STAND OUT WITH CUSTOMER SERVICE

    HOW TO STAND OUT WITH CUSTOMER SERVICE

    Whether your venue is big or small, independent or chain, Sean shares his foolproof plan on how to design, develop and sustain great customer service, that will keep customers coming back time and time again.


BAR INITIATIVES

The bar community is a continual source of inspiration, because of its creativity and innovation. Here, you’ll be able to read about some great initiatives from bars and bar professionals around the world, to celebrate them, and find inspiration to explore ways to maintain engagement with your customers and generate revenue.

  • TOOLS FOR REOPENING

    TOOLS FOR REOPENING

    Discover the tools, guidance and advice every bar owner or manager needs for a successful re-opening. From the latest on safety & hygiene to budgeting advice, tips on managing a team during difficult times and getting up to speed with digital tools and systems to support your business in the new reality.

  • BRINGING THE ON-TRADE EXPERIENCE HOME

    BRINGING THE ON-TRADE EXPERIENCE HOME

    From the Netherlands to China and South Africa, discover the innovate world of cocktail delivery to your door. Giving customers a unique in-home experience with pre-batched or DIY cocktails.

  • BUSINESS CREATIVITY AND INNOVATION DOWNLOAD

    BUSINESS CREATIVITY AND INNOVATION DOWNLOAD

    Initiatives from around the world, to find inspiration, explore ways to maintain engagement, generate revenue, and keep staffed employed for as long as possible.

  • BITESIZE SESSIONS

    BITESIZE SESSIONS

    Check out BARMETRIX Founder, Sean Finter as him gives us the lowdown on how to introduce cross selling without crossing the line and top tips on how to make your bar more profitable.


TUNE IN TO BAR CHAT


USEFUL TOOLS

Make sure you make use of the free Business of Bars tools such as our online diagnostic tool which will help you find out what is the right online marketing strategy for your business and use the free calculators to measure your profitability.

You can also access our free downloads section that features menus, recipe cards and social media assets that will help your venue stand out from the competition!

Join in the conversation and Tweet us at @diageobarac, share your photos on Instagram @diageobarac or post on our Facebook page. We’d love to hear from you. Sign up and become a member of Diageo Bar Academy today and unlock the latest industry news, trends and tips to keep your bar knowledge up to speed!