Business of Bars

Welcome to Business of Bars!

The information within Business of Bars is the result of various research and data findings that have been collated together by top professionals of the hospitality industry. Explore topics such as how to select the right product portfolio to sell in your venue, how to plan and design an effective menu to inspire you customers and read our tips on how to provide exceptional service and experiences for your customers.

Whether you are a bar owner or a member of the bar team, this section is full of valuable information that will help to take your skills and your business to the next level.



To help bar managers and staff navigate their way through challenging times, Sean Finter - Founder and CEO of BARMETRIX shares industry advice on leadership in a crisis, best practice for keeping in communication with staff, forecasting budgets, staying agile and adapting to evolving circumstances.

Plus an exclusive downloadable on how to calculate finance and budget for the upcoming year.


Make sure you make use of the free Business of Bars tools such as our online diagnostic tool which will help you find out what is the right online marketing strategy for your business and use the free calculators to measure your profitability.

You can also access our free downloads section that features menus, recipe cards and social media assets that will help your venue stand out from the competition!

Join in the conversation and Tweet us at @diageobarac, share your photos on Instagram @diageobarac or post on our Facebook page. We’d love to hear from you. Sign up and become a member of Diageo Bar Academy today and unlock the latest industry news, trends and tips to keep your bar knowledge up to speed!