Business of Bars
Welcome to Business of Bars!
The information within Business of Bars is the result of various research and data findings that have been collated together by top professionals of the hospitality industry. Explore topics such as how to select the right product portfolio to sell in your venue, how to plan and design an effective menu to inspire you customers and read our tips on how to provide exceptional service and experiences for your customers.
Whether you are a bar owner or a member of the bar team, this section is full of valuable information that will help to take your skills and your business to the next level.
HOW TO MANAGE YOUR BUSINESS AND STAFF DURING CHALLENGING TIMES
To help bar managers and staff navigate their way through challenging times, Sean Finter - Founder and CEO of BARMETRIX shares industry advice on leadership in a crisis, best practice for keeping in communication with staff, forecasting budgets, staying agile and adapting to evolving circumstances.
Plus an exclusive downloadable on how to calculate finance and budget for the upcoming year.
BAR CHAT: HOW TO INCREASE PROFITS AND IMPRESS CUSTOMERS:
Director of Bars at The Savoy, Declan Mc Gurk and Founder of Barmetrix, Sean Finter chat to host Tristan Stephenson about the link between venue profitability and customer satisfaction. Tune in now to discover the changes you can start implementing today!
Webinar: HOW TO STAND OUT WITH AMAZING CUSTOMER SERVICE
Whether your venue is big or small, independent or chain, Sean shares his foolproof plan on how to design, develop and sustain great customer service, that will keep customers coming back time and time again.
webinar: HOW TO CRAFT THE PERFECT MENU AND WHY IT MATTERS
Find out how to develop your menu concept & sell your most profitable drinks! This is a webinar recording so all interaction and chat functions will not be available.
Make sure you make use of the free Business of Bars tools such as our online diagnostic tool which will help you find out what is the right online marketing strategy for your business and use the free calculators to measure your profitability.
You can also access our free downloads section that features menus, recipe cards and social media assets that will help your venue stand out from the competition!
Don’t let your venue be left behind! Use our online diagnostic tool to find out new digital skills and read our top online tips.
Free downloadable assets
Get some inspiration and free assets for your venue! Download our assets and make your outlet stand out!
Join in the conversation and Tweet us at @diageobarac, share your photos on Instagram @diageobarac or post on our Facebook page. We’d love to hear from you. Sign up and become a member of Diageo Bar Academy today and unlock the latest industry news, trends and tips to keep your bar knowledge up to speed!