The bar community is a continual source of inspiration, because of its creativity and innovation. Here, you’ll be able to read about some great initiatives from bars and bar professionals around the world, to celebrate them, and find inspiration to explore ways to maintain engagement with your customers and generate revenue.
DRINKS TO GO
From the Netherlands to China and South Africa, discover the innovate world of cocktail delivery to your door.
The renown Amsterdam cocktail bar, co-owned by World Class Netherlands winner Tess Posthumus, started their cocktail delivery shortly after the closure of bars in the city.
INCORPORATING TAKEAWAY AND DELIVERY
Join Tess Posthumus and special guest Vijay Mudaliar as they share ways to unlock more sales for your venue through cocktail takeaway and delivery services.
TAP INTO TAKEAWAY
Venues across the globe are increasingly adopting takeaway and delivery services to diversify revenue streams. Learn how to successfully implement and capitalise on these initiatives with expert tried and tested tips.
SIMPLE SMALL-SCALE BATCHING
When most people talk about batching cocktails, they refer to batching at scale, making large-scale batches of cocktails that can be dispensed quickly to improve consistency and increase speed and efficiency.
Bringing the on-trade experience home
Giving customers a unique in-home experience with pre-batched or DIY cocktails.
A BATCH MADE IN HEAVEN
To outsiders, batching may conjure up sweet punches and poorly measured ingredients. To bartenders, it’s another thing entirely. Tim Philips, explains how pre-mixed drinks free up bartenders to focus on craft and execution.
Great Highball recipes are something every bartender should have up their sleeve, so learn how-to highball like a pro with our downloadable recipe cards, webinar master classes and expert advice.
We're talking all things food, flavour and perfect pairings! From teaming the right spirits with meals, to advice from world-renowned flavour pros and how to create amazing moments with food and cocktails.
Building online presence
Remaining top-of-mind by connecting with customers on social media and other online platforms.
Whether it is having a great website, creating video content or engaging your audience through social media there are many cost effective ways of marketing your venue and making sure you show up in potential customers feeds!
Sharing cocktails on social media is a tangible way of raising your profile. We talked to professional drinks photographer, Rob Lawson, on the best ways to capture drinks when you’re limited to a phone.
MASTERCLASS: ENGAGING WITH CUSTOMERS ONLINE
Global Cocktailian Lauren Mote, Julian Short and Gemma Duff share ways to maximise your online presence now. With expert tips and practical solutions - learn how to communicate with customers at home.
CREATIVITY & INNOVATION
Initiatives from around the world, to find inspiration, explore ways to maintain engagement , generate revenue, and keep staffed employed for as long as possible.
PUB QUIZ WHIZZ
THEME: CLASSIC COCKTAILS
Interact with your customers online with a virtual quiz hosted on Facebook or Instagram live
BATCHING Recipe card
Batching cocktails is a smart choice for busy service hours at your venue, you can make these cocktails look and taste great and benefit from:
CREATING VIDEOS AT HOME
Stay connected with our tips on how to successfully create amazing videos at home, be it a simple recipe or virtual quiz.
Want to keep up to date on cocktail trends and get access to exclusive content? Sign up to Diageo Bar Academy today for unlimited access to it all.