BAR INITIATIVES TO MAXIMISE YOUR BUSINESS
HERE, YOU’LL BE ABLE TO READ ABOUT SOME GREAT INITIATIVES FROM BAR PROFESSIONALS AROUND THE WORLD, AND FIND INSPIRATION TO MAINTAIN ENGAGEMENT WITH YOUR CUSTOMERS AND GENERATE REVENUE.
DRINKS TO GO
Understand how the introduction of an effective takeaway and delivery service can boost your venue’s offering. Takeaway and delivery has sky-rocketed globally over the last 12 months; learn how to incorporate this trend in your business effectively to increase revenue and access a new customer base.
COCKTAIL DELIVERY WITH TESS POSTHUMUS
The renowned Amsterdam cocktail bar Flying Dutchman, co-owned by World Class winner Tess Posthumus, started its cocktail delivery shortly after the closure of bars in the city.
INCORPORATING TAKEAWAY AND DELIVERY
Join Tess Posthumus and special guest Vijay Mudaliar as they share ways to unlock more sales for your venue through cocktail takeaway and delivery services.
10 TIPS FOR TAKEAWAY COCKTAILS
Venues across the globe are increasingly adopting takeaway and delivery services to diversify revenue streams.
BAR CLIPS - TAKEAWAY COCKTAILS
Learn how to successfully implement and capitalise on these initiatives with expert tried and tested tips.
CHOOSING THE RIGHT TAKEAWAY COCKTAIL PACKAGING
First impressions count – especially when it comes to well designed labels! Find out why the right cocktail packaging is essential to providing the perfect customer experience and how to make the right choices for your brand.
CANNING JOHNNIE WALKER HIGHBALLS
No glassware? No problem! Check out our step-by-step canning guide for Johnnie Walker highballs and get on board with the latest bar trend.
BATCH & TAP
Batching ingredients is now a common way for many venues to speed up service, maintain consistency and give bartenders time to concentrate on garnishing ever-more complex drinks.
SIMPLE SMALL-SCALE BATCHING
When most people talk about batching cocktails, they're often referring to large quantities. However, you can enjoy batching benefits - like consistency of quality and convenience of service - on a smaller scale too!
A BATCH MADE IN HEAVEN
To outsiders, batching may conjure up sweet punches and poorly measured ingredients. To bartenders, it’s another thing entirely. World Class winner, Tim Philips, explains the often overlooked benefits of pre-mixed drinks.
Leading bartender Thomas Aske from the Fluid Movement gives us some pointers on making pre-batched cocktails and gives us some recipes to get you started!
Bringing the on-trade experience home
Giving customers a unique in-home experience with pre-batched or DIY cocktails.
CREATIVE WAYS TO DRIVE SALES
The world has changed as we know it but the need to connect, thirst for experiences and the love of delicious drinks has only increased. We look at the top five ways you can continue to drive sales.
Great Highball recipes are something every bartender should have up their sleeve, so learn how to highball like a pro with our downloadable recipe cards, masterclasses and expert advice.
We're talking all things food, flavour and perfect pairings! From teaming the right spirits with meals, to advice from world-renowned flavour pros and how to create amazing moments with food and cocktails.
COCKTAILS TO GO GUIDE
Want to create your own cocktails to go? Check out our downloadable which tells you all you need to know, from serve recipe to packaging.
ONLINE DELIVERY GUIDE
Takeaway and delivery is becoming a permanent fixture of revenue generation for bars and venues. Learn all about the technology available and how to choose the right partner for your business.
BATCHING Recipe card
Batching cocktails is a smart choice for busy service hours at your venue, you can make these cocktails look and taste great.
CHECKLIST FOR TAKEAWAY & DELIVERY
Whether it’s to boost your sales or create alternate revenue, takeaway and delivery continues to be the way forward. Use our foolproof checklist to introduce this service quickly and easily through your venue.
WANT TO KEEP UP TO DATE ON COCKTAIL TRENDS AND GET ACCESS TO EXCLUSIVE CONTENT? SIGN UP TO DIAGEO BAR ACADEMY TODAY FOR UNLIMITED ACCESS TO IT ALL.