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Diageo Bar Academy | Bottle of Gordon's Gin.

Gordon’s gin is the essential gin, brilliantly uncomplicated, which makes the most refreshingly vibrant G&Ts. A brand that has the same standards founder Alexander Gordon put in place 250 years ago. Gordon’s uses only the finest possible ingredients to create their multi-award-winning gins – that's why they all taste so good.

Renowned for their high juniper content, Gordon’s is affectionately known as the ‘ginniest of gins’ – a title that highlights their craftsmanship and passion.

Learn more about the incredible impact Gordon’s has had on the gin world. Watch Christie Knight showcase what makes Gordon's so special:

Diageo Bar Academy | Juniper berries overflowing from a wooden spoon.

The History of Gordon’s Gin

Building his business back in 1769, Alexander Gordon was passionate about creating a stellar gin. Mastering the art of distilling, Gordon’s Gin continues to be produced to high standards today.

Now the world’s number one best-selling gin, Gordon’s has a multitude of accolades that have been presented to the brand in the last 250 years. They include:

Using the same ingredients that Alexander Gordon used over 250 years ago, Gordon’s created the classic gin character to make the perfect G and T with a clean, juniper dominant taste.


Diageo Bar Academy | Gordon's Cocktail Shaker

In the 1920s, Gordon’s became a pioneer in the cocktail space – launching one of the first Cocktail Shaker bottles. This was the first ever ‘ready to drink’ variant and was in response to the growing trend for cocktail parties – an occasion to bring people together for wandering chats and a fun time!

From London Dry to Premium Pink, to No & Low Alcohol variants and Ready-to-Drink pre-mixed cans, Gordon’s is accessible for everyone whether you are on the go, at home or heading out for a day of fun.

Explore gordon's gins - you know you want to

Interested in learning more about Gordon’s extensive, multi-award-winning gins? Click below to learn more about Gordon’s Gin variants or try the Gordon’s Gin Generator to find perfect variant for your next serve!


Need a hand in creating sumptuous Gordon’s cocktails? Ready to transform classics that go beyond the gin and tonic? Check out our favourite Gordon’s cocktails below:

Are you a Gin Genius? Test Your Gordons’s Gin Knowledge

Think you’re a Gordon’s Gin expert and know everything about the brand? Take our quizzes to see if you really could be the next Gordon’s Master Distiller!

Want to learn more about Gordon’s history? Check out Diageo Bar Academy’s 250 years of Gordon’s to solidify what makes this brand so unique.