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From classic cocktails to honing your highball, seasonal serves and more, this is your one-stop-shop for all things drinkspiration


We’ll explore how to implement the low-and-no category trend and introduce you to the all-new flavour trends you need to know. This section is sure to get your creative juices flowing!

Drinkspiration

Discover articles, tips and recipes on classic cocktails, festive flavours, World Class serves and more! Get insider tips from industry experts like Tim Philips-Johansson and Emma Walker and learn how to upgrade your signature serves.

In this section you'll be inspired by ideas and ingredients from around the globe and gain access to recipes from some of the biggest names in the industry.


Classic Cocktails

The birthplace of the cocktail may be widely disputed, but what's not up for debate is the fact that everyone loves a classic! Ever since Jerry Thomas wrote and published The Bartenders' Guide in the late 19th century, there has been a select assortment of mixed drinks widely recognised as the standard-bearers for bartenders.

Find out about the fascinating origins of your guests’ favourite cocktails, and how you can perfect these classic, crowd-pleasing serves!


Highballs

Enjoying whisky isn't just about having it neat or on the rocks. The Highball is an ideal introduction to the world of whisky and can be garnished to bring out the individual flavours of Johnnie Walker.

Great Highball recipes are something every bartender should have up their sleeve, so learn how-to highball like a pro with our downloadable recipe cards, webinar master classes and expert advice.


Seasonal Suggestions

From celebratory serves to offer your customers, to festive flavours guaranteed to delight and recipe ideas for a winning summer menu, find the latest seasonal serve inspiration here.

You'll hear from mixologists and bar owners alike, as they share their secrets to fantastic festive serves and flavours.


BAR CLIPS

With the hospitality industry forever evolving, there are always new tips & tricks that can make your venue stand out from the crowd.

Join Matt Guest on this Bar Clips series and uncover a range of topics from batching techniques to experimenting with flavour, and discover how you can build these into your venue.


DISCOVER MORE

  • HOW TO CREATE A SHOW-STOPPING SIGNATURE SERVE

    HOW TO CREATE A SHOW-STOPPING SIGNATURE SERVE

    Want to create a cocktail serve that will stand out from the crowd, with flavours that will wow your customers? Award-winning bartender Ago Perrone from the Connaught, shares how.

  • HOW TO MAKE FROZEN COCKTAILS

    HOW TO MAKE FROZEN COCKTAILS

    Whether summer is approaching in your part of the world or you are looking to add an exciting twist to your serves, frozen cocktails could be the addition your drinks menu needs. Ali Reynolds gives us his tips on how to create the best frozen cocktails!

  • EXPLORING THE WORLD OF INNOVATIVE LIQUEURS

    EXPLORING THE WORLD OF INNOVATIVE LIQUEURS

    Liqueurs may not be the first ingredient that comes to mind when creating experimental drinks, but don’t be deceived – the combination of Irish cream and whiskey can bring a depth of decadence to cocktails.

  • COCKTAILS WITH A SIDE OF CINEMA

    COCKTAILS WITH A SIDE OF CINEMA

    Expand your knowledge of iconic movies and the classic cocktails they’ve inspired! Sit back, relax, and enjoy this lesson in on-screen cocktails and how to put your own twist on them.

  • PERFECTING CLASSIC COCKTAILS

    PERFECTING CLASSIC COCKTAILS

    What makes a perfect serve, why is it important and how do you make a perfect classic cocktail? Steve Timpson from the Diageo Bar Academy training team explains more and offers his perfect serve recipes for some popular classic cocktails.

  • BAR CLIPS: WHISKY COCKTAILS WITH TRISTAN STEPHENSON

    BAR CLIPS: WHISKY COCKTAILS WITH TRISTAN STEPHENSON

    Tristan Stephenson takes these classic cocktails to the next level with a little help from his favourite whiskies.

  • SIMPLIFIED SERVES AND FLAVOURS

    SIMPLIFIED SERVES AND FLAVOURS

    This episode of Bar Clips helps draw parallels between the approach taken by a bartender creating a great drink and a chef creating a great dish.

  • APERTIVO

    APERTIVO

    This Bar Clips episode is all about that early evening Aperitivo moment and the opportunity it represents for bar operators.