OUR BRANDS
A great bar professional needs to have in-depth knowledge of every drink on the shelf. Learn more about our great brands and offerings and discover what makes them unique for guests and bartenders.
At Diageo, we offer a wide collection of spirits, beers, and drinks with unique characteristics to cater to different consumers. From the clean taste of triple-distilled vodka to the exotic tang of spiced rum and everything in between, there’s something for every customer in your venue.
Learn more about our great brands and offerings and discover what makes them unique for guests and bartenders alike.
Vodka
CÎROC
Learn more about the story behind CÎROC, the ultimate modern vodka made with the finest French grapes.
Smirnoff
Explore the audacious story of Smirnoff, the world's No.1 vodka, triple distilled and ten times filtered for a smooth, versatile and gold award-winning taste.
Ketel One Vodka
The number one best-selling and number one top-trending vodka in the world’s best bars (according to Drink International Brand Report, 2023). Ketel One Vodka is smooth, crisp and perfect for all your vodka creations.Gin
Gordon’s
Learn more about the history and heritage of the world’s number one international gin brand and discover how to best use it in your bar.
Tanqueray
Tanqueray has led the way in the gin category for nearly 200 years with an unshakeable attention to quality.
Jinzu
Jinzu pushes the boundaries of gin, marrying different cultures and tastes. Find out more about this distinctively crafted gin.Rum
Captain Morgan
Welcome to the delicious world of Captain Morgan, where the possibilities for insanely tasty drinks to suit all seasons are endless.
Zacapa
Aged to perfection in the highlands of Guatemala, find out more about this award-winning rum.
Bundaberg Rum
Discover Bundaberg Rum, an iconic spirit from its namesake city on Australia’s Queensland coast.Blended Scotch Whisky
Bell's
Uncover the history and heritage behind Bell's, as well as interesting facts about the brand.
Black & White
Discover the story behind Black & White, an accessible blended Scotch whisky enjoyed across the world.
Buchanan’s
Find out why Buchanan’s is a brand loved by whisky fans across the world.
Copper Dog
Scotch, but not as you know it. Find out how you can use this rascal in your bar.
Johnnie Walker
Discover the world-renowned flavours of Johnnie Walker whisky. Explore our collection of premium blended Scotch whiskies and experience true craftsmanship.
J&B
Learn more about J&B, a unique blended Scotch whisky inspired by an Italian, created in London and distilled in Scotland.
Vat 69
Vat 69 Blended Scotch Whisky is reliable and accessible - a rugged but canny personality.
White Horse
Taking its name from a famous Edinburgh inn, White Horse is a historic Scottish brand with a rich history. Find out what makes this brand so popular around the world.
Windsor
Windsor is a premium Scotch Whisky which is recognised by its unique taste and bottle shape.Single Malt Whisky
Single Malts
Do you use single malts in your bar? If not, you could be missing out on a world of flavour. Find out more about these delectable spirits.
Cardhu
A soft, sweet, approachable Speyside Scotch, discover why Cardhu is Diageo's best-selling single malt.
Mortlach
Find out why connoisseurs call this brand ‘whisky’s best kept secret’…
Talisker
Powerful and spicy, with a peppery finish and a touch of island smoke, award-winning Talisker Single Malt Scotch Whisky is the only one on the Isle of Skye.
Caol Ila
Caol Ila is pronounced “Cull Eela” and it is the Gaelic name for the Sound of Islay, which separates the island from Jura. Distilled on the rugged eastern coast of Scotland since 1846, Caol Ila is known for its distinctive Islay smokiness.
Clynelish
Clynelish is an anglicised version of the Gaelic for green pasture, fitting for a Scotch with sweet floral fragrances and verdant flavour notes. Find out more about this single malt.
Cragganmore
Known for having one of the most complex and characterful aromas in the Speyside region, Cragganmore whisky takes its name from the mountain in whose shadow it sits.
Glenkinchie
With a grassy, floral aroma and creamy palate, this Single Malt Whisky has a light, highly approachable style that's typical of the Scottish Lowlands.
Dalwhinnie
Made in the highest, coldest working distillery in Scotland, with water from a loch at 2000 feet, Dalwhinnie whisky thrives on extreme conditions – creating a sweet honey flavoured liquid.
Lagavulin
This Single Malt Whisky is a classic Islay malt, offering a scent of massive peat smoke, a subtle hint of seaweed and a deep, intense sweetness.
Oban
One of Scotland’s oldest licensed distilleries, Oban whisky owes its rich Highland character to its very long fermentation process.
Tequila and Mezcal
Liqueur and Vermouth
Baileys
Learn more about the world's best-loved Liqueur, blending whiskey and smooth Irish cream.
Pimm’s
The quintessential taste of British summer, find out more about this iconic brand.
Belsazar
Produced in the Black Forest, inspired by the city of Berlin. Find out more about Belsazar wine aperitifs and vermouths.
Mr Black
Meet Mr Black, a luxurious cold-brew coffee liqueur expertly crafted in Australia.Beer
Guinness
Arguably the most famous beer in the world, dive into the story behind the brand and find out what makes Guinness so special.
Smithwick's Ale
The number one Irish ale. Nine generations of Smithwick men worked all their lives to establish the beer and its name.
Hop House 13
A refreshing golden lager from the brewers at Guinness. Discover more about its unique history, heritage and flavour notes.Alcohol Free Spirits and Beer
Seedlip
Find out more about this pioneering non-alcoholic spirit brand and how you can use it in your bar to appeal to a larger audience and boost revenue.
Gordon’s 0.0
Serve up an alcohol-free option with the same bold flavours as the Gordon’s Gin you know and love.